SquareSoul

About / Page 02
MN Nahid · Founder, SquareSoul

A studio of one, with the taste of a much older one.

Six years designing for founders, four running my own studio. Here’s what shaped the way I work — and what makes SquareSoul different from the other twelve agencies in your inbox.

Story
I grew up sketching logos on the back of school notebooks. Twelve years later, I’m still doing the same thing — only now the notebooks are Figma, and the people asking are founders shipping real products.

SquareSoul started in 2022 from a single room in Dhaka. I’d spent three years inside larger agencies and learned the trade — but also learned that most of what makes design good gets quietly removed between the kickoff and the third round of stakeholder feedback. I wanted to design without that loss.

Today I work with a small set of founders each quarter, mostly in North America, Europe, Australia and the Middle East: brand systems for early-stage businesses, product UX for SaaS teams, and the occasional website redesign for someone who outgrew their original site years ago.

Mission.

Why this work

The reason I run a small studio instead of joining a bigger one — and what stays true across every project.

To make sure no small business ever loses a customer because their website looked smaller than the work behind it.

What makes me different.

Three pillars

I’m not for everyone. The traits below are what my best clients tend to mention months later.

01

You talk to the founder.

Every call, every revision, every email. No project managers between you and the person doing the work — which is how things stay on time and on taste.

02

Opinions, delivered politely.

You can hire a vendor or a partner. I aim to be the second. Expect me to push back when something will hurt your business, even if it’s what you asked for.

03

Craft over output.

I’d rather ship one excellent thing than four mediocre ones. That’s why the studio stays small — and why the work punches above its weight.

Common questions.

FAQ

The five things people email me about before booking a call. If yours isn’t here, just ask.

A brand identity runs 3–4 weeks. A small marketing site runs 4–6. A full product UX engagement is usually 8–12 depending on scope. You’ll get a realistic range on the first call — not a wishful one.

Projects start at USD 4,500 for a focused brand or landing page and scale from there. Once I understand scope you’ll get a fixed quote — no hourly billing, no surprises.

Most of my clients are in North America, Europe, Australia and the Middle East. I’m in GMT+6 and overlap comfortably with every major timezone.

Yes — I ship in Webflow and Framer, or hand off cleanly to your developer. What you sign off in Figma is what you’ll see live.

Book the call anyway. Much of the first 30 minutes is figuring out what the right project is — sometimes smaller than expected, sometimes a positioning conversation instead.

Still reading? Let’s talk.

Most projects start with a 30-minute call. No deck, no obligation — just a real conversation about whether we’re a fit.

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